But my most immediate reaction was "Idiots! By stating it as a number instead of a rate, they've triggered all my suspicions that they're hiding something." For example, if fertility were sharply down for the year, infant mortality (as a number) would also probably be down.
How you say things in press releases is really important. Lots of the audience is used to attempts to manipulate them, by experts, and is pretty gun-shy.
no subject
But my most immediate reaction was "Idiots! By stating it as a number instead of a rate, they've triggered all my suspicions that they're hiding something." For example, if fertility were sharply down for the year, infant mortality (as a number) would also probably be down.
How you say things in press releases is really important. Lots of the audience is used to attempts to manipulate them, by experts, and is pretty gun-shy.
no subject